Visual design: Studio L’Éclaireur, WordAppeal, with the production team
Details
An ongoing collaboration across Ardian’s integrated reports, digital publications and social content. I coordinated client, editorial, design and production teams from planning to delivery, contributing creative direction and visual references, developing social concepts and storyboards, and managing feedback, approvals and communications.
company
Ardian / WordAppeal
Editorial and Digital Project Manager
year
2024-2026
Design & production credits
My work: Shaping the design direction, translating complex ideas into clear digital content and developing storyboards for Figma designs and videos. Managing editorial planning, stakeholder feedback, approvals and delivery.
Ardian Integrated Report
An ongoing collaboration across several annual editions. The Integrated Report brings together Ardian’s strategy, investment activity, leadership perspectives and sustainability stories, with a digital experience and communications programme extending its reach throughout the year.
As Editorial and Digital Project Manager at WordAppeal, I coordinate Ardian stakeholders, writers, Studio L’Éclaireur, developers and social media teams across reviews, approvals and delivery. My work includes launch emailings, publication coordination, LinkedIn advocacy and report-derived articles and videos.
For the 2025 edition, “The New Shape of Value” explored how growth, operational expertise and long-term partnerships contribute to value creation. This editorial platform also informed social campaigns, carousels, motion content and executive communications.
2025 / The printed report
2024 digital report
Digital report visuals: Studio L’Éclaireur, WordAppeal, with the development team. My contribution: editorial and digital project management, stakeholder coordination and communications activation.
From story to sequence
Architecture as a creative reference
Building on the theme of Ardian’s previous annual report, Architects of Lasting Change, I drew inspiration from architectural firms and their visual language to explore creative directions for the project. In collaboration with Ardian and Studio L’Éclaireur, I developed several social media concepts, translating these architectural references into storyboards and visual sequences tailored to LinkedIn.
Social concept · Concept development and storyboards: Anthea Economides, in collaboration with Ardian and Studio L’Éclaireur
01 / Plan the story
The Miro board mapped the infrastructure video’s narrative before production, establishing the opening message, supporting points and sequence.
Infrastructure video storyboard and narrative planning: Anthea Economides · Miro.
From sequence to screen
02 / Bring it into motion
The infrastructure video shows the story in its final moving-image format. Coordination connected editorial intent with production, bringing feedback and validation into the delivery process.
Infrastructure social video · Visual design: Studio L’Éclaireur, WordAppeal, with the production team · Storyboard and project management: Anthea Economides.
In the feed
The published LinkedIn carousel offers another view of the work in context: a concise entry point into a wider corporate story, with a clear route to the integrated report.
The carousel in Figma
For a separate integrated-report carousel, the Figma sequence brought copy, visual hierarchy and pacing into a shared review format. The frames below relate to the published LinkedIn post shown here, not the infrastructure video.
Integrated-report carousel in Figma · Visual design: Studio L’Éclaireur, WordAppeal · Storyboard, editorial direction and project management: Anthea Economides.
Published Ardian LinkedIn carousel · Visual design: Studio L’Éclaireur, WordAppeal · Storyboard and project management: Anthea Economides. Corporate figures are campaign context, not personal performance results.
The delivery
A connected workflow from narrative planning to reviewable frames and finished social assets. My contribution was to keep the content, teams and approvals aligned throughout production.
Results / LinkedIn
In 2026, the campaign prioritised LinkedIn over a dedicated landing page, combining organic and paid distribution with leadership voices.
59,400+
Impressions · +16% vs 2025
29%
Engagement rate · +222% vs 2025
17,300+
Engagements · +275% vs 2025
Leadership advocacy emerged as a valuable channel for sharing longer thematic content. These are campaign-level results delivered collectively, not outcomes attributable solely to my contribution. The separate Lasting Value series was still in rollout.
