2025
Editorial
Competitive benchmarking, strategic positioning and proposal development and coordination
Proposal designs: UX Lead · Research and editorial strategy: Anthea Economides, in collaboration with the broader WordAppeal team.
Details
Reframing a legacy internal learning platform as LVMH Academy: a clearer, more engaging learning ecosystem aligned with a new brand identity and talent-development philosophy. I managed the proposal workstream and contributed to the research and editorial thinking behind the response.
company
LVMH / WordAppeal
Editorial and Digital Project Manager
year
2025
Design & production credits
My work: Conducting competitive benchmarking and research to inform editorial strategy, coordinating proposal development and contributing to the strategic positioning and content of the pitch presentation.
Before & proposal
WORDAPPEAL / 2025 / PROPOSAL COORDINATION & EDITORIAL PROJECT MANAGEMENT
Proposal-stage design concept developed by the project team; my contribution was project coordination, benchmark research, and editorial strategy, not sole visual design.
the original platform
Original LVMH House platform
Original LVMH House catalogue
Research, structure & coordination
I conducted learning-platform benchmark research, contributed to information architecture and content strategy, and supported the development of homepage, catalogue, and academy-page concepts. Working across editorial, design, and client teams, I helped connect the response to the learning audience’s needs and LVMH’s new positioning.
Structuring the learning experience
Proposal designs: UX Lead · Research and editorial strategy: Anthea Economides, in collaboration with the broader WordAppeal team.
Homepage wireframe · Learning pathways and content hierarchy.
Proposal designs: UX Lead · Research and editorial strategy: Anthea Economides, in collaboration with the broader WordAppeal team.
Catalogue wireframe · Search, filters and course listings.
A proposal shaped around adoption
The response explored clearer learning pathways, audience-led navigation, and a catalogue aligned with the Academy identity. The work shown here documents the proposal and concept phase; it does not imply a confirmed contract award or a live-platform launch.
Exploring the learning experience
Proposal designs: UX Lead · Research and editorial strategy: Anthea Economides, in collaboration with the broader WordAppeal team.
After · Homepage proposal, direction 1.
Proposal designs: UX Lead · Research and editorial strategy: Anthea Economides, in collaboration with the broader WordAppeal team.
Catalogue concept developed by the project team as part of the proposal-stage exploration.
Homepage concept in detail
Proposal designs: UX Lead · Research and editorial strategy: Anthea Economides, in collaboration with the broader WordAppeal team.
Homepage proposal, direction 2
A closer look inside LVMH
Working on the Academy gave me a closer view of LVMH: the distinct identities of its Maisons, the breadth of expertise within the Group, and the challenge of bringing that diversity into a shared learning experience.
