Final design: Studio L’Éclaireur, WordAppeal · Image coordination and editorial project management: Anthea Economides.
Details
From rules to reflexes. I coordinated the delivery of the Code for Responsible Communication & Marketing and its supporting learning experience, helping turn a policy framework into practical guidance for everyday marketing decisions.
company
Moët Hennessy / WordAppeal
Editorial and Digital Project Manager
year
2026
Design & production credits
My work: Editorial and digital project management, including helping shape the launch email’s design and coordinating and selecting images for the printed Code. I also managed stakeholder reviews, translation validation, quality assurance and delivery across the publication and learning experience.
Kick-off, brief & learning journey
Moët Hennessy’s Code for Responsible Communication and Marketing helps teams and partners market their brands responsibly, in line with local regulations. The accompanying e-learning programme was designed to turn that guidance into practical, everyday decisions.
At the start of the project, we used a shared Miro board to turn the brief into an agreed learning journey. It brought the team together around the goals, audience, copy, content and UX before production began. Mapping the modules, key messages and interactions helped us align on what learners needed to understand, how they would move through the experience, and how to connect the Code’s principles to practical marketing situations.
Final design: Studio L’Éclaireur, WordAppeal · Image coordination and editorial project management: Anthea Economides.
The Code, brought to life
Finished spreads from the Code for Responsible Communication & Marketing. I helped select and coordinate images for the printed edition, alongside editorial reviews, feedback and delivery. Final layouts were created by Studio L’Éclaireur at WordAppeal.
Final design: Studio L’Éclaireur, WordAppeal · Image coordination and editorial project management: Anthea Economides.
Coordinating the programme
I worked with client stakeholders, designers, developers, translators and video teams, coordinating timelines, reviews, translations, video feedback, e-learning production and launch preparation. I also helped shape the launch email’s design and coordinated image selection for the printed Code, working with Studio L’Éclaireur on the final execution.
Final design: Studio L’Éclaireur, WordAppeal · Image coordination and editorial project management: Anthea Economides.
Final design: Studio L’Éclaireur, WordAppeal · Image coordination and editorial project management: Anthea Economides.
Final design: Studio L’Éclaireur, WordAppeal · Image coordination and editorial project management: Anthea Economides.
From the Code to everyday practice
For Moët Hennessy’s marketing and communication teams, the Code needed to work beyond the page. The e-learning connected its principles to practical marketing situations, while the launch email brought together the Code, training and a message from their CEO. One coordinated introduction to what responsible communication asks of the teams behind the Maisons.
Final design: Studio L’Éclaireur, WordAppeal · Design direction input and editorial and digital project management: Anthea Economides.
